We Are A Black Belt School!

dojo culture May 25, 2018

I could never get this.

You’ve probably been in a martial arts school that has this in giant black letters on their wall. You may even have it on your wall. If you do, I am in no way trying to offend you or anyone else.

And if you have no clue what I’m talking about then let me explain.

Some years back, a major industry trade group conjured up the wonderful idea that every Karate academy should have “WE ARE A BLACK BELT SCHOOL” written in giant letters, front and center in the training area and in a place for everyone to see.

When you walked through the door of the academy, you immediately knew you were in a Black Belt School. Parents entering the school see this and immediately have visions of their child one day wearing a black belt, breaking bricks with their knuckles and doing three-sixty spin kicks to the freckle faced bully. The big letters were to keep the goal of black belt in front of everyone during training.

Actually, this was meant to...

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7 Benefits To Having An Online Studio

dojo culture marketing Nov 24, 2014
That Most Industry Business Gurus Completely Missed 

I think it was 2006 was the when I first read the acronym, LMS (Learning Management System). It was during a time when I was searching for information and researching how to deliver content online to paying students abroad. Believe it or not, most of my research was done on Barns and Noble’s magazine section, not online. I needed to peer into the looking glass of web’s future and see what was to come.

At the time, all I could uncover online for teaching martial arts courses to students in other countries was pretty crappy technology geared heavily toward industry systems and a very, very small amount to higher learning, mostly in the medical or engineering space.


Yes, there was YouTube and a few other sites providing a resource for experts to upload content for viewership, but linking the pieces together to offer a topic centered, single solution ecosystem that offered a private learning...

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